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Why Buyers Choose Me: Columbia South Carolina home buying, real estate listings, and homes for sale in Richland                       County, SC
Welcome > For Buyers > Why Buyers Choose Me ...

 

Looking to Buy a Home or Real Estate in Columbia, SC, on Lake Murray, or even at Edisto Beach? Meet Jill Moylan and the talented agents of Home Advantage Realty! 

Many of our agents offer accredited buyer representation (ABR) to clients looking to purchase a home. We are dedicated to top drawer, personalized, boutique style service for our clients and to ensuring the service you receive is second to none. Please call or e-mail us if we can help you in any way.  

Jill Moylan, owner of Home Advantage Realty, LLC, is a Lifetime Recipient of the Greater Columbia Association of Realtors' Circle of Excellence Award for outstanding achievement in real estate sales. 

For specific details on our talented agents, please click here: MEET THE AGENTS. 

 

 

 

Why Use an ABR®: REALTORS® Experienced in Buyer Representation 

Buying a home is no small matter. Besides being the largest financial transaction you may ever undertake, it’s probably also the most complex. There are many good reasons to work with a qualified real estate professional—especially a trained professional who has earned the Accredited Buyer’s Representative (ABR®) designation, representing best-in-class buyer services.  

When you look for an ABR® before you look for a home, you’ll be served, not sold. Your interests become their interests. And you’ll be working with someone who has gone the extra mile by completing specialized training in delivering the best in buyer-representation services. Plus, a REALTOR® who has an ABR® Designation also has an established track record, with proven experience in representing the concerns of home buyers.  

The ABR® Designation is awarded through the Real Estate Buyer’s Agent Council, or REBAC, which was founded in 1988 to promote superior buyer-representation skills and services. REBAC is an affiliate of the National Association of REALTORS® (NAR).  

 

NEEDS ASSESSMENT
IF THE BUYER IS A CLIENT
IF THE BUYER IS A CUSTOMER

Pay full attention to the buyer's needs 

Tell the buyer all that you learn about sellers 

Keep information about the buyer confidential 

Focus on expanding the range of choices to satisfy the buyer's needs 

Maintain loyalty to the seller's needs 

Tell seller all that you learn about buyers 

Keep information about the seller confidential 

Focus on the seller-client's property 

PROPERTY SELECTION
IF THE BUYER IS A CLIENT
IF THE BUYER IS A CUSTOMER

Find the best property for the buyer-client 

Promote the buyer's search 

First opportunity to view new listings 

All properties are available and viewable; the sale price is negotiable 

Get the best offer for the seller-client 

Limit properties to listed properties only 

View new listings after buyer-clients 

Show only properties listed within buyer's affordability range 

VIEWING PROPERTIES
IF THE BUYER IS A CLIENT
IF THE BUYER IS A CUSTOMER

Okay to give advice with facts 

Educate the buyer 

Okay to compare competing properties 

Just the material facts 

Protect the seller 

Cannot help the buyer compare competing properties 

NEGOTIATING THE PURCHASE AND SALES AGREEMENT
IF THE BUYER IS A CLIENT
IF THE BUYER IS A CUSTOMER

Give advice with facts 

Negotiate on behalf of the buyer-client 

Strengthen the buyer-client's negotiating position 

Provide price counseling 

Negotiate approved purchase agreement to safeguard buyer-clients 

Suggest financing alternatives that may be in buyer-client's best interests 

Continue services to buyer-client during negotiations 

Disclose only material facts 

Negotiation on behalf of seller-client 

Strengthen the seller-client's negotiating position 

Volunteer a CMA for the buyer only if it supports the seller-client's listing price 

Negotiate approved purchase agreement protective clauses to safeguard the seller-client 

Suggest buyer financing alternatives that benefit the seller's interests 

Continue services to seller-client during negotiations 

FOLLOW THROUGH AFTER THE PURCHASE AGREEMENT
IF THE BUYER IS A CLIENT
IF THE BUYER IS A CUSTOMER

Attempt to solve problems to the buyer-client's advantage and satisfaction 

Attempt to solve problems to the seller-client's advantage and satisfaction 



Buying a Home in Columbia, SC or at Lake Murray Involves Exciting Challenges. Make Sure Your Columbia, SC Realtor is a Top Local Expert. 

A FEW WORDS FROM CLIENTS 

"I am so glad I was connected to Jill when I started thinking about buying a house. I wouldn't be where I am today without her-literally! I am a single professional and was new to Columbia and had never bought a house before, so I started with little knowledge of the area and a lot of nervousness about the process. Jill very quickly helped me identify
what I was looking for, and where there were houses available in my range. Her understanding of what I wanted, needed, and was able to
afford, along with her knowledge of the area made her able to identify the perfect house for me as soon as it came on the market. We saw it and made an offer the very next day at a really amazing price. It was love at first sight, and ever since then I have felt a lot more settled in
Columbia and have had a lot of peace of mind. I can hardly believe I live in such a wonderful little place." A.M 

"Jill helped us find exactly the home we had been looking for in Columbia, SC. She was so efficient, in fact, that we found our house less than a week after we started looking (and Jill found our house before it ever went on the market). Jill never pressured us in any way, but she intuited our wants and needs and recognized immediately that this was the house we were looking for. We have recommended her to all of our friends and if we ever decide to move, I would not dream of using any other realtor. We are eternally grateful that Jill helped us find our perfect first home." Emilie and Jake Sommer 

"Jill is regarded as one of the best real estate agents in the Columbia area. She took the worries out of the first-time home buying experience. Her knowledge of the real estate market and dedication to finding you the perfect home is unparallel. I still continue to refer all my friends and colleagues to Jill." Robert Goings 

"We appreciated Jill because she didn't waste our time, listened carefully to what we wanted, and then called us when she found the perfect house. We recommend Jill to everyone we know and are still thanking the friend who recommended Jill to us. Jill is terrific in many ways but what really sets her apart from the other realtors is her knowledge of the market and abiity to find the perfect match." D and M 

"As a single female purchasing my first home, I was nervous and inexperienced in buying a home. Jill was wonderful and helped me find a house in the location I wanted and in my price range. Jill walked me through the entire process, explaining and handling everything. Jill was professional, experienced, and knowledgeable and made my first time home buying experience fun and exciting. Jill never tried to 'sell' me a house. She simply showed me houses and pointed out the pros and cons of each house and helped me think through my decisions. I cannot thank Jill enough for all her help and guidance." Lindsey C 

"Jill was a fantastic realtor. She made our move from Mt. Pleasant to Columbia an easy transition. She could visualize the home that would fit our family's needs in a great neighborhood. She was professional and efficient as well as fun to work with. Jill is so knowledgeable about Columbia and especially the neighborhoods and schools. It was great just to put our search in her hands. She did not stop being our realtor after we closed on our house. She made sure we were familiar with the local restaurants, our neighbors, and other aspects of the community. I plan to recommend her to anyone looking to buy or sell a house." Carter and Elizabeth Jeffords 

"We moved to Columbia from across the country and knew very little about the communities and real estate in this area. Jill was extremely helpful and worked with us to find a house that was fitting to our needs, and well within our price range. She also helped us immensely with all of the details that are involved after the offer is accepted, but before closing. As first time homebuyers in a new community, this personal attention and Jill’s local connections made what can be a stressful process very easy." Tom and Nicole K. 

"Jill has an amazing ability to listen to her clients and discern their needs. She was able to successfully negotiate delicate issues, and we always felt our interests were protected. She is definitely the best and most professional Realtor we have worked with in our many moves, as well as a delightful person." Kathy Poole 

 

 

Buying a home in Columbia, SC or anywhere else is one of the largest purchases you or your family will ever make, and it involves many decisions that go beyond simply choosing the home you like. 

As a top Columbia area Realtor, here is how I will guide you through the entire process, from viewing homes and financing, to making sure the final contract is in your best interest: 

- You will have full access to ALL homes available on the Columbia market, even listings not yet on the Multiple Listing Service (MLS), through my professional South Carolina real estate affiliations. You may be searching for the perfect house in downtown Columbia or Lake Murray, near the University of South Carolina,or Forest Acres, convenient to McEntire Air National Guard Base or to Fort Jackson, or for a house in any of the areas in between. I can help.  

With nearly twenty years of experience selling homes in Columbia, I am ready to my expertise to work for you. I offer personalized, professional service, and I pride myself on always finding the perfect match for my buyers. As an Accredited Buyer Representative, I am equipped with the knowledge, training, and experience to ensure you have a successful and pleasant buying experience.  

- My expert local knowledge of the Columbia, SC area should be invaluable to you, not just in terms of real estate, but also schools, neighborhoods, the local economy, and more. 

- Every local real estate market absolutely has its own trends and opportunities. This can vary greatly, even from one neighborhood to the next. Columbia, SC is no different! It's my job to help you weigh the pros and cons of homes that you may be considering. 

- What is the true market value of the Columbia area home you are interested in? Is it priced too high? Is it a bargain that you should jump on? I help home buyers make decisions like this every day, and I'll make sure that YOU get the best value for your money. 

- Negotiating with sellers can be stressful. I will help you negotiate, so that the final contract includes your best possible terms and conditions. 

- You should know absolutely everything about the property you are buying! You and I will view every home that you are interested in, together. We will discuss the professional inspection options in Columbia that are available to you and carefully review those reports together.  

- Have confidence when signing documents. Contracts are full of complicated terms and clauses that can greatly affect your future life in your new home. While I cannot give you legal advice, I will give you the full benefit of my real estate knowledge and experience. 

Let me represent your best interests in your search for a new home in the Columbia area. While you can see a million homes on the web, actually buying your home is another matter entirely. Unfortunately, many of my listings and many of the most desireable properties in Columbia are sold before they even make it onto the internet. 

Call or e-mail me for help in finding your perfect home in Columbia, South Carolina, or to have your questions answered. There are no dumb questions! Fill out this form and I'll get right back to you... or email me directly at Jimoylan@sc.rr.com..
 

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Real Estate Tips
Real Estate Contracts >Legal Documents

The stacks of papers that you have to sign in order to buy a house can leave you confused. The person conducting the closing will ask you to sign your name to countless documents that are filled with legal jargon. Some buyers just barely glance at each form and sign them without a lot of questions, while others find it very frustrating to try to read every form at the closing table.

You should read and understand the papers you sign. If you are getting a loan to buy the property, most of the paperwork will come from the mortgage company. In most cases, there is little time to read everything in advance because the forms arrive at the closing office shortly before closing is scheduled to begin. Most of the documents use standardized language, however, and you should be able to get copies of the documents ahead of time from the lender so that you can have your questions answered and be comfortable with the settlement process.

See All Tips In The "Real Estate Contracts" Category >
See Complete Library Of Hundreds Of Tips In 30+ Categories >

Real Estate Trivia
Q 
What bizarre post-midnight pageant celebrated the great transformation in Manhattan architecture during the 1920s?

A 
Beaux-Arts Architects' Ball (January 23, 1931) at the Hotel Astor commemorated the end of the first skyscraper age.
See More Real Estate Trivia >

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Home Advantage Realty

2615 Devine Street
Columbia, SC 29205

P: 803 771-2424
C: 803-608-4663
F: 803-771-2422

JillRMoylan@gmail.com



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Jill Moylan, REALTOR®, real estate agent and broker for Columbia South Carolina home listings, property and land for sale - NUMBER1EXPERT(tm)

Jill Moylan, Owner of Home Advantage Realty, LLC
Home Advantage Realty, LLC

2615 Devine Street
Columbia SC 29205
Cell: 803-608-4663
803 771-2424
Fax: 803-771-2422
Email: JillRMoylan@gmail.com

Jill Moylan began Home Advantage Realty nearly two decades ago after recognizing a need for more personalized and responsive service in the Columbia, SC real estate industry. Since that time, she and her talented group of agents have provided high quality, professional service to hundreds of satisfied clients. With exceptional services for both buyers and sellers, we are dedicated to ensuring that we not only meet but exceed your expectations. Please call or e-mail us today if we can help you in any way. Our priority is understanding your priorities. There's a better way to buy a home than spending hours in a car and on the internet. Check out our testimonials from many satisfied clients! Experienced. Personalized. Professional. Since 1991.


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