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Why List With Us

Why Use Home Advantage Realty?

Our strategy to ensure your home sells isn’t left to chance. Instead, we take concrete steps to reach our mutual goal of selling your home. Any licensed real estate agent can list your home, but that’s not your goal. Your goal is to sell your home, and that’s what we specialize in.

There is a reason why some agents are significantly more successful at sales than others. At Home Advantage Realty, LLC, we don’t believe in “listing it and forgetting it.” We believe in working hard to get your home sold.

Pricing

Correct pricing is a critical element of a successful sale and a combination of both art and science. The art: how does your home compare to similar ones? Will it be more attractive to buyers than similarly priced homes? The science: we prepare and present a thorough analysis of market competition and closed sales most likely to be used by appraisers in valuing your home for lenders.

Careful preparation at the start minimizes the likelihood of appraisal problems. We identify and suggest fixes for any weaknesses in your home before it goes on the market. Our extensive knowledge of the homes that have sold quickly versus those that have lingered helps us price yours to sell promptly. While you always make the final decision on pricing, we ask that you heed our guidance. Our mutual goal is not to list your home at the highest price, but to sell it at the highest price.

Curious what your home is worth? We’re more than happy to give you a complimentary home valuation. You can request one here.

Staging

“You only get one chance to make a first impression,” and effective pre-market preparation is crucial. Making your home appealing is key to a prompt sale. Staging might mean making improvements—like painting certain rooms, removing worn carpet to expose beautiful hardwoods, or it might simply mean a deep clean and decluttering. We guide you on financially sound improvements and help make your home the best it can be while saving you time, money, and frustration.

Photography

High-quality photography is crucial to the quick sale of your home. We use a variety of lenses to ensure potential buyers see your home in its very best light. Although in-person visits will lead to a sale, the photographs viewed beforehand will bring them to your doorstep. Too many homes are ruled out by buyers based purely on online photographs. Don’t let yours be one of them.

Video

Not all homes are a good fit for video, but for those that are, video adds another dimension to marketing. It’s especially helpful for potential out-of-town buyers to get a better feel for the home and its location. For homes on the water, the golf course, or in other unique locations, video can be a significant enhancement. We also create virtual tours with our high-quality photos, allowing potential buyers to feel as if they are walking through your home. This video and your home’s information are then syndicated to dozens of websites, maximizing exposure.

Carefully Written Descriptions

We ensure that the written description of your home both accurately portrays it and attracts potential buyers. Some aspects of homes cannot be conveyed through photos alone. We use detailed descriptions to pique the interest of potential buyers and complement our photos. Our broker-in-charge, Jill Moylan, has a M.A. in English Literature and makes sure our descriptions get more than just a passing grade.

Signage and Secure Lockbox

We use original, recognizable signage and install a secure, digitally monitored lockbox. It offers night-time settings for your privacy and safety and sends us email alerts to monitor visits. We request feedback and information about potential buyers for your home. If appropriate, we will schedule an agent open house to highlight your home to other agents.

Effective Internet Marketing

Over 90% of buyers use the internet to find their new homes, making effective internet marketing one of the most critical elements in selling your home. We upload your home to our local Multiple Listing Service and syndicate it widely. Our website and social media accounts attract thousands of visitors monthly, who register to stay informed about homes for sale.

Consolidated Multiple Listing Service (CMLS)

All full-time Columbia agents use CMLS to view and discover new homes for their clients. The entry of your home into CMLS is key to catching the eye of an agent with a client looking for a home like yours. We ensure that all data about your home is entered correctly and have all documents available in CMLS. The high-quality pictures used in our marketing are also uploaded to CMLS.

Leading Real Estate Companies of the World (LRE)

As Columbia’s only real estate company selected to join the prestigious Leading Real Estate Companies of the World consortium, Home Advantage Realty is a local but also global real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to offer the very best service. Our organization often produces more home sales volume last year than any national franchise.

Luxury Marketing

For high-end properties, Home Advantage Realty offers premier marketing through Luxury Portfolio, dedicated to the unique needs of the luxury market.

Realtor.com, Zillow, & Trulia

We maintain a strong presence on Realtor.com, a trusted site for many buyers. Our listings also appear on Zillow and Trulia, with our broker-in-charge recognized as a premier agent for superior exposure.

Keeping You Updated

We send regular progress reports to clients that list with us, sharing all available agent feedback, market changes, and online activity. We are always available to discuss progress in the sale of your home.

With You From Beginning to End

We assist you throughout the selling process, from receiving offers to finalizing the sale. We coordinate inspections, negotiate inspection-related findings, and stay in contact with all parties involved. We also attend closing with you and assist with post-closing issues.